{"id":1254,"date":"2024-08-19T13:25:07","date_gmt":"2024-08-19T05:25:07","guid":{"rendered":"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/"},"modified":"2024-08-19T13:25:07","modified_gmt":"2024-08-19T05:25:07","slug":"full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing","status":"publish","type":"post","link":"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/","title":{"rendered":"\u9ede\u9078\u7387\u8a08\u7b97\u5168\u89e3\u6790\uff1a\u6539\u5584\u7db2\u8def\u884c\u92b7\u7684\u95dc\u9375\u6307\u6a19"},"content":{"rendered":"<p>\u5728\u7576\u4eca\u6578\u4f4d\u884c\u92b7\u7684\u4e16\u754c\u88e1\uff0c\u5982\u4f55\u6709\u6548\u5730\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u9f13\u52f5\u4ed6\u5011\u9ede\u9078\u5ee3\u544a\u6216\u9023\u7d50\u6210\u70ba\u4e86\u4e00\u500b\u91cd\u8981\u7684\u8ab2\u984c\u3002\u800c\u9ede\u9078\u7387\uff08CTR\uff0cFull Form: Click-Through Rate\uff09\u6b63\u662f\u8861\u91cf\u9019\u4e00\u9ede\u7684\u91cd\u8981\u6307\u6a19\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u4ec0\u9ebc\u662f\u9ede\u9078\u7387\u3001\u9ede\u9078\u7387\u600e\u9ebc\u7b97\uff0c\u4ee5\u53ca\u9ad8\u9ede\u9078\u7387\u7684\u6a19\u6e96\uff0c\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u597d\u5730\u7406\u89e3\u548c\u904b\u7528\u9019\u500b\u6307\u6a19\u4f86\u63d0\u5347\u5176\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E9%BB%9E%E9%81%B8%E7%8E%87%EF%BC%9F\" >\u4ec0\u9ebc\u662f\u9ede\u9078\u7387\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E9%BB%9E%E9%81%B8%E7%8E%87%E5%A4%9A%E5%B0%91%E7%AE%97%E9%AB%98%EF%BC%9F\" >\u9ede\u9078\u7387\u591a\u5c11\u7b97\u9ad8\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E9%BB%9E%E9%81%B8%E7%8E%87%E7%9A%84%E8%A8%88%E7%AE%97%E6%96%B9%E5%BC%8F\" >\u9ede\u9078\u7387\u7684\u8a08\u7b97\u65b9\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E4%BE%8B%E5%AD%90%E8%A7%A3%E6%9E%90\" >\u4f8b\u5b50\u89e3\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E6%8F%90%E9%AB%98%E9%BB%9E%E9%81%B8%E7%8E%87%E7%9A%84%E7%AD%96%E7%95%A5\" >\u63d0\u9ad8\u9ede\u9078\u7387\u7684\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E7%9B%A3%E6%B8%AC%E5%92%8C%E5%88%86%E6%9E%90%E9%BB%9E%E9%81%B8%E7%8E%87\" >\u76e3\u6e2c\u548c\u5206\u6790\u9ede\u9078\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/choozseo.com\/blog\/media\/full-analysis-of-click-through-rate-calculation-key-indicators-for-improving-online-marketing\/#%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\" >\u5e38\u898b\u554f\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E9%BB%9E%E9%81%B8%E7%8E%87%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u9ede\u9078\u7387\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9ede\u9078\u7387\uff08CTR\uff09\u662f\u6307\u5728\u67d0\u7279\u5b9a\u6642\u9593\u5167\uff0c\u67d0\u4e00\u7db2\u9801\u7684\u66dd\u5149\u6b21\u6578\u8207\u5be6\u969b\u9ede\u9078\u6b21\u6578\u4e4b\u9593\u7684\u6bd4\u4f8b\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u77ad\u89e3\u54ea\u4e9b\u5167\u5bb9\u66f4\u80fd\u5f15\u8d77\u4f7f\u7528\u8005\u7684\u8208\u8da3\u3002\u4f8b\u5982\uff0c\u5728SEO\u548c\u7db2\u8def\u5ee3\u544a\u4e2d\uff0c\u9ede\u9078\u7387\u4f5c\u70ba\u4e00\u9805\u95dc\u9375\u6307\u6a19\uff0c\u53cd\u6620\u4e86\u9019\u4e9b\u66dd\u5149\u7684\u6709\u6548\u6027\u3002<\/p>\n<p><strong>\u8a08\u7b97\u516c\u5f0f<\/strong>\uff1a<br \/>\nCTR = (\u9ede\u9078\u6b21\u6578 \/ \u66dd\u5149\u6b21\u6578) \u00d7 100%<\/p>\n<p>\u4f8b\u5982\uff0c\u5047\u8a2d\u4e00\u5247\u5ee3\u544a\u88ab\u5c55\u793a\u4e861000\u6b21\uff0c\u4e26\u4e14\u670920\u4eba\u9ede\u9078\u4e86\u5b83\uff0c\u90a3\u9ebc\u9ede\u9078\u7387\u5c31\u662f\uff1a<br \/>\nCTR = (20 \/ 1000) \u00d7 100% = 2%<\/p>\n<p>\u9019\u610f\u5473\u8457\uff0c\u6bcf1000\u6b21\u7684\u66dd\u5149\u4e2d\uff0c\u670920\u6b21\u6703\u5f15\u8d77\u9ede\u9078\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%BB%9E%E9%81%B8%E7%8E%87%E5%A4%9A%E5%B0%91%E7%AE%97%E9%AB%98%EF%BC%9F\"><\/span>\u9ede\u9078\u7387\u591a\u5c11\u7b97\u9ad8\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u901a\u5e38\u4f86\u8aaa\uff0c\u9ede\u9078\u7387\u7684\u6a19\u6e96\u6703\u56e0\u884c\u696d\u3001\u5ee3\u544a\u578b\u5225\u548c\u5167\u5bb9\u7684\u4e0d\u540c\u800c\u6709\u6240\u8b8a\u5316\u3002\u4e00\u822c\u8a8d\u70ba\uff1a<\/p>\n<ul>\n<li><strong>2%\u81f35%<\/strong>\uff1a\u9019\u662f\u8a31\u591a\u884c\u696d\u7684\u6b63\u5e38\u7bc4\u570d\u3002<\/li>\n<li><strong>6%\u81f310%<\/strong>\uff1a\u9019\u88ab\u8996\u70ba\u76f8\u5c0d\u9ad8\u7684\u9ede\u9078\u7387\u3002<\/li>\n<li><strong>\u8d85\u904e10%<\/strong>\uff1a\u9019\u901a\u5e38\u4ee3\u8868\u8457\u975e\u5e38\u6210\u529f\u7684\u5ee3\u544a\u6216\u5167\u5bb9\u7b56\u7565\u3002<\/li>\n<\/ul>\n<p>\u5728\u67d0\u4e9b\u696d\u754c\u4e2d\uff0c\u7279\u5b9a\u578b\u5225\u7684\u5167\u5bb9\u53ef\u80fd\u6703\u81ea\u7136\u5730\u5438\u5f15\u66f4\u591a\u7684\u9ede\u9078\uff0c\u800c\u5728\u5176\u4ed6\u884c\u696d\u4e2d\u5247\u4e0d\u7136\u3002\u4f8b\u5982\uff0c\u5728YouTube\u5e73\u53f0\u4e0a\uff0c\u5927\u7d04\u534a\u6578\u983b\u9053\u548c\u5f71\u7247\u7684\u66dd\u5149\u9ede\u9078\u7387\u4ecb\u65bc2%\u81f310%\u4e4b\u9593\u3002\u5c0d\u65bc\u65b0\u5f71\u7247\u6216\u525b\u5efa\u7acb\u7684\u983b\u9053\uff0c\u9ede\u9078\u7387\u53ef\u80fd\u8f03\u4f4e\uff0c\u4f46\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u548c\u89c0\u770b\u6b21\u6578\u7684\u589e\u52a0\uff0cCTR\u901a\u5e38\u6703\u6709\u6240\u6539\u5584\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9ede\u9078\u7387\u7bc4\u570d<\/th>\n<th>\u8a55\u50f9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>&lt;2%<\/td>\n<td>\u4f4e\u6548<\/td>\n<\/tr>\n<tr>\n<td>2%-5%<\/td>\n<td>\u6b63\u5e38<\/td>\n<\/tr>\n<tr>\n<td>6%-10%<\/td>\n<td>\u9ad8\u6548<\/td>\n<\/tr>\n<tr>\n<td>&gt;10%<\/td>\n<td>\u975e\u5e38\u9ad8\u6548<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E9%BB%9E%E9%81%B8%E7%8E%87%E7%9A%84%E8%A8%88%E7%AE%97%E6%96%B9%E5%BC%8F\"><\/span>\u9ede\u9078\u7387\u7684\u8a08\u7b97\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u8a08\u7b97\u9ede\u9078\u7387\uff0c\u884c\u92b7\u4eba\u54e1\u9700\u8981\u77e5\u9053\u5ee3\u544a\u6216\u5167\u5bb9\u7684\u9ede\u9078\u6b21\u6578\u548c\u66dd\u5149\u6b21\u6578\u3002\u9019\u5169\u500b\u8cc7\u6599\u53ef\u4ee5\u900f\u904e\u7db2\u8def\u5206\u6790\u5de5\u5177\u6216\u884c\u92b7\u5e73\u53f0\u7372\u5f97\u3002\u7576\u4f60\u6709\u4e86\u9019\u4e9b\u8cc7\u6599\uff0c\u8a08\u7b97\u904e\u7a0b\u975e\u5e38\u7c21\u55ae\uff0c\u53ea\u9700\u628a\u9ede\u9078\u6b21\u6578\u9664\u4ee5\u66dd\u5149\u6b21\u6578\uff0c\u7136\u5f8c\u4e58\u4ee5100\u5373\u53ef\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BE%8B%E5%AD%90%E8%A7%A3%E6%9E%90\"><\/span>\u4f8b\u5b50\u89e3\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5047\u8a2d\u4e00\u500b\u5ee3\u544a\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u66dd\u5149\u4e863000\u6b21\uff0c\u4e26\u6536\u5230\u4e86150\u6b21\u9ede\u9078\u3002\u90a3\u9ebc\u9019\u500b\u5ee3\u544a\u7684\u9ede\u9078\u7387\u8a08\u7b97\u904e\u7a0b\u70ba\uff1a<\/p>\n<p>CTR = (150 \/ 3000) \u00d7 100% = 5%<\/p>\n<p>\u9019\u8868\u660e\u8a72\u5ee3\u544a\u7684\u8868\u73fe\u8655\u65bc\u6b63\u5e38\u7bc4\u570d\uff0c\u5438\u5f15\u4e86\u4e00\u5b9a\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u5728\u4e00\u500b\u66f4\u5177\u9ad4\u7684\u4f8b\u5b50\u4e2d\uff0c\u8003\u616e\u4e00\u7a2e\u96fb\u5546\u4fc3\u92b7\u6d3b\u52d5\u3002\u5047\u8a2d\u67d0\u512a\u60e0\u9023\u7d50\u7684\u66dd\u5149\u6b21\u6578\u70ba5000\uff0c\u4e26\u4e14\u6536\u5230\u4e86350\u6b21\u7684\u9ede\u9078\u3002\u9019\u6a23\u7684\u8a08\u7b97\u5c07\u986f\u793a\uff1a<\/p>\n<p>CTR = (350 \/ 5000) \u00d7 100% = 7%<\/p>\n<p>\u5728\u9019\u500b\u6848\u4f8b\u4e2d\uff0c7%\u7684\u9ede\u9078\u7387\u986f\u793a\u4e86\u9019\u500b\u4fc3\u92b7\u6d3b\u52d5\u76f8\u5c0d\u6210\u529f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8F%90%E9%AB%98%E9%BB%9E%E9%81%B8%E7%8E%87%E7%9A%84%E7%AD%96%E7%95%A5\"><\/span>\u63d0\u9ad8\u9ede\u9078\u7387\u7684\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u63d0\u5347\u9ede\u9078\u7387\u662f\u6bcf\u4f4d\u884c\u92b7\u4eba\u58eb\u7684\u76ee\u6a19\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u898b\u7b56\u7565\u4f86\u63d0\u9ad8\u9ede\u9078\u7387\uff1a<\/p>\n<ol>\n<li><strong>\u6700\u4f73\u5316\u6a19\u984c\u8207\u63cf\u8ff0<\/strong>\uff1a\u5f15\u4eba\u5165\u52dd\u4e14\u5177\u6709\u8cc7\u8a0a\u6027\u7684\u6a19\u984c\u53ef\u4ee5\u6709\u6548\u63d0\u9ad8\u9ede\u9078\u7387\u3002<\/li>\n<li><strong>\u4f7f\u7528\u5438\u5f15\u4eba\u7684\u5716\u7247\u6216\u5f71\u7247<\/strong>\uff1a\u9ad8\u54c1\u8cea\u7684\u8996\u89ba\u5167\u5bb9\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u76ee\u5149\u3002<\/li>\n<li><strong>A\/B \u6e2c\u8a66<\/strong>\uff1a\u6e2c\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\u6587\u6848\u548c\u8996\u89ba\u5143\u7d20\u4ee5\u627e\u51fa\u6700\u4f73\u7d44\u5408\u3002<\/li>\n<li><strong>\u91dd\u5c0d\u7279\u5b9a\u53d7\u773e<\/strong>\uff1a\u78ba\u5b9a\u76ee\u6a19\u5ba2\u6236\u7fa4\uff0c\u6839\u64da\u4ed6\u5011\u7684\u8208\u8da3\u548c\u9700\u6c42\u4f86\u5b9a\u88fd\u5ee3\u544a\u5167\u5bb9\u3002<\/li>\n<li><strong>\u63d0\u4f9b\u52d5\u614b\u7684\u865f\u53ec\u6027\u7528\u8a9e<\/strong>\uff1a\u4f7f\u7528\u5f37\u800c\u6709\u529b\u7684\u884c\u52d5\u547c\u7c72\u4f86\u5438\u5f15\u4eba\u5011\u9ede\u9078\u3002<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E7%9B%A3%E6%B8%AC%E5%92%8C%E5%88%86%E6%9E%90%E9%BB%9E%E9%81%B8%E7%8E%87\"><\/span>\u76e3\u6e2c\u548c\u5206\u6790\u9ede\u9078\u7387<span 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