{"id":1324,"date":"2024-08-24T16:30:02","date_gmt":"2024-08-24T08:30:02","guid":{"rendered":"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/"},"modified":"2024-08-24T16:30:02","modified_gmt":"2024-08-24T08:30:02","slug":"2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change","status":"publish","type":"post","link":"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/","title":{"rendered":"2024\u6578\u4f4d\u884c\u92b7\u8da8\u52e2\uff1a\u5f9eAI\u81f3AR\uff0c\u5168\u9762\u8fce\u63a5\u8b8a\u9769"},"content":{"rendered":"<p>\u96a8\u8457\u6578\u4f4d\u79d1\u6280\u7684\u65e5\u65b0\u6708\u7570\uff0c\u884c\u92b7\u9818\u57df\u4e5f\u5728\u4e0d\u65b7\u6f14\u8b8a\u3002\u9032\u51652024\u5e74\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u8d70\u5411\u8207\u8da8\u52e2\uff0c\u5c07\u4ee5\u79d1\u6280\u9a45\u52d5\u7684\u65b9\u5f0f\u5927\u5e45\u6539\u8b8a\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u4e92\u52d5\u6a21\u5f0f\u3002\u6839\u64daDMA\u5354\u6703\u767c\u5e03\u7684\u300a2024\u53f0\u7063\u884c\u92b7\u8da8\u52e2\u89c0\u5bdf\u5831\u544a\u300b\uff0c\u672c\u7bc7\u6587\u7ae0\u5c07\u6df1\u5165\u63a2\u8a0e\u7576\u524d\u884c\u92b7\u6295\u8cc7\u7684\u504f\u597d\u5c08\u6848\u3001\u79d1\u6280\u61c9\u7528\u53ca\u672a\u4f86\u53ef\u80fd\u5c0d\u884c\u92b7\u7b56\u7565\u7522\u751f\u5f71\u97ff\u7684\u591a\u500b\u91cd\u8981\u8da8\u52e2\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" 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href=\"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/#%E5%AE%A2%E6%88%B6%E9%AB%94%E9%A9%97%E7%9A%84%E9%9D%A9%E6%96%B0%EF%BC%9AAR%E8%88%87VR%E6%8A%80%E8%A1%93%E7%9A%84%E6%87%89%E7%94%A8\" >\u5ba2\u6236\u9ad4\u9a57\u7684\u9769\u65b0\uff1aAR\u8207VR\u6280\u8853\u7684\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/#%E8%B3%87%E6%96%99%E7%AE%A1%E7%90%86%E8%88%87%E5%90%88%E8%A6%8F%E6%80%A7%E7%9A%84%E6%8C%91%E6%88%B0\" >\u8cc7\u6599\u7ba1\u7406\u8207\u5408\u898f\u6027\u7684\u6311\u6230<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/#%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5%E7%9A%84%E9%87%8D%E5%A1%91%EF%BC%9AOMO_Online-Merge-Offline_%E7%9A%84%E6%95%B4%E5%90%88\" >\u54c1\u724c\u7b56\u7565\u7684\u91cd\u5851\uff1aOMO (Online-Merge-Offline) \u7684\u6574\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/#%E5%AF%A6%E9%A9%97%E8%88%87%E5%89%B5%E6%96%B0%EF%BC%9A%E6%9C%AA%E4%BE%86%E5%8F%AF%E6%9C%9F\" >\u5be6\u9a57\u8207\u5275\u65b0\uff1a\u672a\u4f86\u53ef\u671f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/choozseo.com\/blog\/media\/2024-digital-marketing-trends-from-ai-to-ar-fully-embrace-change\/#%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\" >\u5e38\u898b\u554f\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AI%E7%9A%84%E8%88%88%E8%B5%B7%EF%BC%9A%E7%AD%96%E5%8A%83%E8%88%87%E5%9F%B7%E8%A1%8C%E7%9A%84%E6%96%B0%E5%A4%A5%E4%BC%B4\"><\/span>AI\u7684\u8208\u8d77\uff1a\u7b56\u5283\u8207\u57f7\u884c\u7684\u65b0\u5925\u4f34<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u751f\u6210\u5f0fAI\u6280\u8853\u8207\u8cc7\u6599\u61c9\u7528\u7684\u5feb\u901f\u6210\u9577\uff0c\u7121\u7591\u662f\u7576\u524d\u6578\u4f4d\u884c\u92b7\u9818\u57df\u7684\u4e00\u5927\u4eae\u9ede\u3002AI\u4e0d\u50c5\u6539\u8b8a\u4e86\u5275\u610f\u7b56\u7565\u7684\u5f62\u6210\u8207\u88fd\u4f5c\u904e\u7a0b\uff0c\u9084\u70ba\u5546\u696d\u6a21\u5f0f\u7684\u5275\u65b0\u63d0\u4f9b\u4e86\u52d5\u529b\u3002\u4f01\u696d\u9762\u81e8\u7684\u9996\u8981\u6311\u6230\uff0c\u4fbf\u662f\u5982\u4f55\u57f9\u990a\u53ca\u5f15\u9032\u8cc7\u6599\u4eba\u624d\uff0c\u4ee5\u914d\u5408\u9019\u80a1AI\u6d6a\u6f6e\u3002\u5728\u9019\u4e00\u80cc\u666f\u4e0b\uff0c\u4f01\u696d\u9700\u512a\u5148\u8003\u91cf\u7684\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\n<ol>\n<li><strong>\u8a9e\u97f3\u884c\u92b7\u7684\u9010\u6b65\u666e\u53ca<\/strong>\uff1a\u8a9e\u97f3\u52a9\u624b\u8207\u8a9e\u97f3\u8b58\u5225\u6280\u8853\u5c07\u4f7f\u54c1\u724c\u80fd\u8207\u6d88\u8cbb\u8005\u9032\u884c\u66f4\u76f4\u63a5\u4e14\u9ad8\u6548\u7684\u9023\u7d50\u3002<\/li>\n<li><strong>\u5c0d\u8a71\u5f0f\u884c\u92b7\u7b56\u7565\u7684\u589e\u9577<\/strong>\uff1a\u66f4\u591a\u4f01\u696d\u5c07\u6295\u5165\u5c0d\u8a71\u5f0f\u884c\u92b7\uff0c\u900f\u904e\u5373\u6642\u804a\u5929\u8207\u5ba2\u6236\u9032\u884c\u4e92\u52d5\uff0c\u589e\u5f37\u5ba2\u6236\u95dc\u4fc2\u3002<\/li>\n<\/ol>\n<p>\u8868\u683c\uff1a2024\u5e74\u6578\u4f4d\u884c\u92b7\u95dc\u9375\u8da8\u52e2\u4e00\u89bd<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8da8\u52e2<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a<\/td>\n<td>\u54c1\u724c\u5c07\u900f\u904e\u96f6\u552e\u5e73\u53f0\u76f4\u63a5\u63a5\u89f8\u6d88\u8cbb\u8005\u3002<\/td>\n<\/tr>\n<tr>\n<td>AI\u5ee3\u544a\u61c9\u7528<\/td>\n<td>\u5229\u7528AI\u6280\u8853\u63d0\u5347\u5ee3\u544a\u7684\u6548\u7387\u8207\u500b\u6027\u5316\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u77ed\u5f71\u97f3\u5ee3\u544a<\/td>\n<td>\u77ed\u5f71\u97f3\u5167\u5bb9\u5c07\u6301\u7e8c\u589e\u9577\uff0c\u52a0\u5f37\u54c1\u724c\u6545\u4e8b\u7684\u5448\u73fe\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7a0b\u5f0f\u5316\u8cfc\u8cb7<\/td>\n<td>\u6578\u4f4d\u5ee3\u544a\u8cfc\u8cb7\u81ea\u52d5\u5316\u5c07\u66f4\u70ba\u666e\u53ca\uff0c\u63d0\u5347\u6548\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8a9e\u97f3\u884c\u92b7<\/td>\n<td>\u66f4\u6df1\u5165\u7684\u8a9e\u97f3\u4e92\u52d5\uff0c\u500b\u6027\u5316\u884c\u92b7\u6548\u80fd\u63d0\u9ad8\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u9019\u4e9b\u8da8\u52e2\u8868\u660e\uff0c\u54c1\u724c\u5728\u884c\u92b7\u7b56\u7565\u4e0a\u61c9\u52a0\u901f\u8f49\u578b\uff0c\u4ee5\u4fdd\u6301\u7af6\u722d\u529b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E6%88%B6%E9%AB%94%E9%A9%97%E7%9A%84%E9%9D%A9%E6%96%B0%EF%BC%9AAR%E8%88%87VR%E6%8A%80%E8%A1%93%E7%9A%84%E6%87%89%E7%94%A8\"><\/span>\u5ba2\u6236\u9ad4\u9a57\u7684\u9769\u65b0\uff1aAR\u8207VR\u6280\u8853\u7684\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u96a8\u8457\u64f4\u589e\u73fe\u5be6\uff08AR\uff09\u8207\u865b\u64ec\u73fe\u5be6\uff08VR\uff09\u6280\u8853\u7684\u6301\u7e8c\u767c\u5c55\uff0c\u672a\u4f86\u5c07\u6210\u70ba\u6578\u4f4d\u884c\u92b7\u7684\u91cd\u8981\u5de5\u5177\u3002AR\u8207VR\u80fd\u5920\u6709\u6548\u63d0\u5347\u6d88\u8cbb\u8005\u5c0d\u7522\u54c1\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u3002\u4f8b\u5982\uff0c\u6d88\u8cbb\u8005\u53ef\u4ee5\u5728\u5bb6\u4e2d\u900f\u904eAR\u6280\u8853\u66f4\u76f4\u89c0\u5730\u8a66\u7528\u7522\u54c1\uff0c\u6216\u662f\u4f7f\u7528VR\u9ad4\u9a57\u6c89\u6d78\u5f0f\u7684\u54c1\u724c\u6545\u4e8b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B3%87%E6%96%99%E7%AE%A1%E7%90%86%E8%88%87%E5%90%88%E8%A6%8F%E6%80%A7%E7%9A%84%E6%8C%91%E6%88%B0\"><\/span>\u8cc7\u6599\u7ba1\u7406\u8207\u5408\u898f\u6027\u7684\u6311\u6230<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u96a8\u8457\u300ccookies\u300d\u7684\u6b63\u5f0f\u9000\u5834\uff0c\u54c1\u724c\u5c07\u9762\u81e8\u5168\u65b0\u7cbe\u6e96\u884c\u92b7\u6311\u6230\u3002\u50b3\u7d71\u4f9d\u8cf4cookies\u7684\u500b\u6027\u5316\u884c\u92b7\u65b9\u5f0f\u5c07\u4e0d\u518d\u53ef\u884c\uff0c\u4f01\u696d\u9700\u800c\u8f49\u5411\u66f4\u70ba\u5148\u9032\u7684\u8cc7\u6599\u6536\u96c6\u8207\u5206\u6790\u65b9\u6cd5\u3002\u85c9\u52a9AI\u8207\u8cc7\u6599\u6280\u8853\uff0c\u54c1\u724c\u80fd\u4ee5\u66f4\u5177\u5275\u65b0\u6027\u7684\u65b9\u5f0f\u6536\u96c6\u548c\u5229\u7528\u9867\u5ba2\u8cc7\u6599\uff0c\u5728\u4fdd\u8b77\u96b1\u79c1\u7684\u540c\u6642\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u7684\u670d\u52d9\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5%E7%9A%84%E9%87%8D%E5%A1%91%EF%BC%9AOMO_Online-Merge-Offline_%E7%9A%84%E6%95%B4%E5%90%88\"><\/span>\u54c1\u724c\u7b56\u7565\u7684\u91cd\u5851\uff1aOMO (Online-Merge-Offline) \u7684\u6574\u5408<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u65b0\u96f6\u552e\u751f\u614b\u7cfb\u7d71\u4e2d\uff0c\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u5408\u4f75(Omo)\u662f\u63d0\u5347\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\u7684\u95dc\u9375\u3002\u9019\u9805\u7b56\u7565\u4e0d\u50c5\u4fc3\u9032\u4e86\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u4e4b\u9593\u7684\u7121\u7e2b\u9023\u7d50\uff0c\u9084\u80fd\u66f4\u597d\u5730\u6574\u5408\u8cc7\u6599\u8cc7\u6e90\u3002<\/p>\n<ul>\n<li><strong>\u65b0\u96f6\u552e\u5e02\u5834\u7684\u512a\u52e2<\/strong>\uff1a\u900f\u904e\u6578\u4f4d\u5de5\u5177\uff0c\u54c1\u724c\u80fd\u5920\u5be6\u6642\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u4e26\u63d0\u4f9b\u91cf\u8eab\u5b9a\u88fd\u7684\u884c\u92b7\u65b9\u6848\u3002<\/li>\n<li><strong>AIGC\uff08AI\u751f\u6210\u5167\u5bb9\uff09\u7684\u5d1b\u8d77<\/strong>\uff1a\u54c1\u724c\u53ef\u5229\u7528AI\u5feb\u901f\u751f\u6210\u5167\u5bb9\uff0c\u63d0\u5347\u884c\u92b7\u6548\u7387\u53ca\u5275\u9020\u529b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E9%A9%97%E8%88%87%E5%89%B5%E6%96%B0%EF%BC%9A%E6%9C%AA%E4%BE%86%E5%8F%AF%E6%9C%9F\"><\/span>\u5be6\u9a57\u8207\u5275\u65b0\uff1a\u672a\u4f86\u53ef\u671f<span 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