{"id":1540,"date":"2024-09-25T02:56:01","date_gmt":"2024-09-24T18:56:01","guid":{"rendered":"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/"},"modified":"2024-09-25T02:56:01","modified_gmt":"2024-09-24T18:56:01","slug":"what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms","status":"publish","type":"post","link":"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/","title":{"rendered":"\u4f60\u7684KPI\u771f\u6b63\u53cd\u6620\u4e86\u4ec0\u9ebc\uff1fPM\u5fc5\u5099\u7684\u7bc4\u4f8b\u8207\u6307\u5357"},"content":{"rendered":"<p>\u5728\u7576\u4eca\u5feb\u901f\u8b8a\u5316\u7684\u5546\u696d\u74b0\u5883\u4e2d\uff0c\u7522\u54c1\u7d93\u7406\uff08PM\uff09\u9762\u81e8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u6311\u6230\u3002\u5982\u4f55\u8861\u91cf\u5718\u968a\u7684\u5de5\u4f5c\u7e3e\u6548\uff0c\u4e26\u78ba\u4fdd\u5c08\u6848\u6309\u6642\u9054\u6210\u76ee\u6a19\uff0c\u662fPM\u5011\u5fc5\u9808\u719f\u7df4\u638c\u63e1\u7684\u6280\u80fd\u4e4b\u4e00\u3002\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08KPI\uff09\u4fbf\u61c9\u904b\u800c\u751f\u3002\u90a3\u9ebc\uff0c\u4ec0\u9ebc\u6a23\u7684KPI\u80fd\u5920\u771f\u6b63\u53cd\u6620\u5c08\u6848\u7684\u7e3e\u6548\u5462\uff1f\u672c\u6587\u5c07\u70ba\u60a8\u4ecb\u7d39\u4e00\u4e9b\u6709\u6548\u7684KPI\u7bc4\u4f8b\uff0c\u4ee5\u53ca\u5982\u4f55\u9748\u6d3b\u904b\u7528\u5b83\u5011\u4f86\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#KPI%E7%9A%84%E6%84%8F%E7%BE%A9%EF%BC%9A%E4%B8%8D%E5%8F%AA%E6%98%AF%E6%95%B8%E5%AD%97%E8%80%8C%E5%B7%B2\" >KPI\u7684\u610f\u7fa9\uff1a\u4e0d\u53ea\u662f\u6578\u5b57\u800c\u5df2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#1_%E6%87%89%E7%94%A8SMART%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E6%B3%95\" >1. \u61c9\u7528SMART\u76ee\u6a19\u8a2d\u5b9a\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#2_%E9%87%8D%E8%A6%81%E7%9A%84KPI%E7%AF%84%E4%BE%8B\" >2. \u91cd\u8981\u7684KPI\u7bc4\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#%E5%B0%8D%E6%96%BC%E8%A1%8C%E9%8A%B7%E5%9C%98%E9%9A%8A%EF%BC%9A\" >\u5c0d\u65bc\u884c\u92b7\u5718\u968a\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#%E5%B0%8D%E6%96%BC%E6%A5%AD%E5%8B%99%E9%83%A8%E9%96%80%EF%BC%9A\" >\u5c0d\u65bc\u696d\u52d9\u90e8\u9580\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#%E5%B0%8D%E6%96%BC%E7%94%A2%E5%93%81%E9%96%8B%E7%99%BC%E5%9C%98%E9%9A%8A%EF%BC%9A\" >\u5c0d\u65bc\u7522\u54c1\u958b\u767c\u5718\u968a\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#%E5%B0%8D%E6%96%BC%E5%AE%A2%E6%88%B6%E6%9C%8D%E5%8B%99%E9%83%A8%E9%96%80%EF%BC%9A\" >\u5c0d\u65bc\u5ba2\u6236\u670d\u52d9\u90e8\u9580\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#3_%E9%81%BF%E5%85%8D%E9%83%A8%E5%B1%ACKPI%E8%AE%8A%E6%88%90%E9%83%A8%E9%96%80KPI%E7%9A%84%E8%AA%A4%E5%8D%80\" >3. \u907f\u514d\u90e8\u5c6cKPI\u8b8a\u6210\u90e8\u9580KPI\u7684\u8aa4\u5340<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#4_%E8%B7%A8%E9%83%A8%E9%96%80%E6%BA%9D%E9%80%9A%E8%88%87%E5%8D%94%E4%BD%9C\" >4. \u8de8\u90e8\u9580\u6e9d\u901a\u8207\u5354\u4f5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#5_%E6%8C%81%E7%BA%8C%E8%AA%BF%E6%95%B4%E8%88%87%E6%94%B9%E9%80%B2\" >5. \u6301\u7e8c\u8abf\u6574\u8207\u6539\u9032<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/#%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\" >\u5e38\u898b\u554f\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"KPI%E7%9A%84%E6%84%8F%E7%BE%A9%EF%BC%9A%E4%B8%8D%E5%8F%AA%E6%98%AF%E6%95%B8%E5%AD%97%E8%80%8C%E5%B7%B2\"><\/span>KPI\u7684\u610f\u7fa9\uff1a\u4e0d\u53ea\u662f\u6578\u5b57\u800c\u5df2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f88\u591a\u4f01\u696d\u5728\u8a2d\u5b9aKPI\u6642\uff0c\u6703\u50be\u5411\u65bc\u95dc\u6ce8\u300e\u6578\u91cf\u300f\u800c\u5ffd\u7565\u4e86\u300e\u8cea\u91cf\u300f\u3002\u4f8b\u5982\uff0c\u884c\u92b7\u5718\u968a\u53ef\u80fd\u53ea\u5728\u4e4e\u8981\u8209\u8fa6\u591a\u5c11\u5834\u6d3b\u52d5\u3001\u5bc4\u51fa\u591a\u5c11\u5c01\u5ee3\u544a\u4fe1\uff0c\u800c\u4e0d\u771f\u6b63\u8003\u91cf\u9019\u4e9b\u6d3b\u52d5\u662f\u5426\u6709\u6548\u5438\u5f15\u4e86\u9867\u5ba2\u7684\u95dc\u6ce8\u6216\u8f49\u5316\u3002\u9019\u7a2e\u50c5\u50c5\u4f9d\u8cf4\u5b8c\u6210\u4efb\u52d9\u7684\u6578\u91cf\u4f86\u8003\u6838\uff0c\u5f80\u5f80\u6703\u5c0e\u81f4\u5ffd\u8996\u771f\u6b63\u7684\u6210\u679c\u3002\u56e0\u6b64\uff0c\u8a2d\u5b9aKPI\u6642\uff0cPM\u9700\u8981\u8003\u616e\u7684\u662f\u5982\u4f55\u80fd\u5920\u53cd\u6620\u51fa\u5c08\u6848\u7684\u6574\u9ad4\u6548\u679c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_%E6%87%89%E7%94%A8SMART%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E6%B3%95\"><\/span>1. \u61c9\u7528SMART\u76ee\u6a19\u8a2d\u5b9a\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5982\u679c\u4f60\u5e38\u5e38\u5728\u5236\u5b9aKPI\u6642\u611f\u5230\u56f0\u60d1\uff0c\u53ef\u4ee5\u5617\u8a66\u4f7f\u7528SMART\u539f\u5247\u4f86\u8a2d\u5b9a\u76ee\u6a19\u3002SMART\u6307\u7684\u662f\uff1a<\/p>\n<ul>\n<li><strong>\u5177\u9ad4\u6027\uff08Specific\uff09<\/strong>\uff1a\u76ee\u6a19\u61c9\u8a72\u660e\u78ba\u6613\u61c2\uff0c\u4f8b\u5982\u300c\u589e\u52a0\u9867\u5ba2\u6eff\u610f\u5ea6\u300d\uff0c\u800c\u4e0d\u662f\u6a21\u7cca\u7684\u300c\u6539\u5584\u670d\u52d9\u300d\u3002<\/li>\n<li><strong>\u53ef\u8861\u91cf\u6027\uff08Measurable\uff09<\/strong>\uff1a\u9700\u8981\u6709\u91cf\u5316\u6a19\u6e96\u4f86\u8861\u91cf\u6210\u679c\uff0c\u5982\u300c\u628a\u9867\u5ba2\u6eff\u610f\u5ea6\u63d0\u5347\u81f385%\u300d\u3002<\/li>\n<li><strong>\u53ef\u9054\u6210\u6027\uff08Achievable\uff09<\/strong>\uff1a\u8a2d\u5b9a\u7684\u76ee\u6a19\u61c9\u8a72\u662f\u5408\u7406\u4e14\u53ef\u4ee5\u9054\u6210\u7684\uff0c\u4e0d\u8981\u7d66\u81ea\u5df1\u8a2d\u5b9a\u904e\u9ad8\u7684\u671f\u671b\u3002<\/li>\n<li><strong>\u76f8\u95dc\u6027\uff08Relevant\uff09<\/strong>\uff1a\u78ba\u4fdd\u76ee\u6a19\u8207\u516c\u53f8\u6574\u9ad4\u76ee\u6a19\u4e00\u81f4\uff0c\u80fd\u5920\u5e36\u4f86\u771f\u6b63\u7684\u5546\u696d\u50f9\u503c\u3002<\/li>\n<li><strong>\u6642\u9650\u6027\uff08Time-bound\uff09<\/strong>\uff1a\u4e00\u5b9a\u8981\u8a2d\u5b9a\u660e\u78ba\u7684\u6642\u9593\u6846\u67b6\uff0c\u4f8b\u5982\u300c\u5728\u4e0b\u4e00\u8ca1\u5e74\u5167\u6bcf\u500b\u6708\u5be6\u73fe\u92b7\u552e\u984d\u589e\u957710%\u300d\u3002<\/li>\n<\/ul>\n<p>\u9019\u6a23\u7684\u8a2d\u5b9a\u4e0d\u50c5\u80fd\u8b93\u5718\u968a\u6210\u54e1\u660e\u767d\u81ea\u5df1\u7684\u76ee\u6a19\uff0c\u9084\u80fd\u6fc0\u767c\u4ed6\u5011\u7684\u52d5\u529b\u53bb\u5be6\u73fe\u9019\u4e9b\u76ee\u6a19\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E9%87%8D%E8%A6%81%E7%9A%84KPI%E7%AF%84%E4%BE%8B\"><\/span>2. \u91cd\u8981\u7684KPI\u7bc4\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>KPI\u7684\u8a2d\u8a08\u61c9\u6839\u64da\u7522\u696d\u548c\u8077\u4f4d\u7684\u4e0d\u540c\u800c\u6709\u6240\u8abf\u6574\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u884c\u4e4b\u6709\u6548\u7684\u7bc4\u4f8b\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%96%BC%E8%A1%8C%E9%8A%B7%E5%9C%98%E9%9A%8A%EF%BC%9A\"><\/span>\u5c0d\u65bc\u884c\u92b7\u5718\u968a\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u6f5b\u5728\u5ba2\u6236\u7372\u53d6\u6578\u91cf<\/strong>\uff1a\u8861\u91cf\u884c\u92b7\u6d3b\u52d5\u7684\u5438\u5f15\u529b\u3002<\/li>\n<li><strong>\u8f49\u5316\u7387<\/strong>\uff1a\u660e\u78ba\u77ad\u89e3\u6295\u5165\u8cc7\u6e90\u7684\u56de\u5831\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%96%BC%E6%A5%AD%E5%8B%99%E9%83%A8%E9%96%80%EF%BC%9A\"><\/span>\u5c0d\u65bc\u696d\u52d9\u90e8\u9580\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u958b\u767c\u96fb\u8a71\u6578\u91cf<\/strong>\uff1a\u800c\u4e0d\u50c5\u50c5\u662f\u9019\u500b\u6578\u5b57\uff0c\u9084\u61c9\u8a72\u95dc\u6ce8\u63a5\u901a\u7387\u548c\u8f49\u5316\u7387\u3002<\/li>\n<li><strong>\u65b0\u5ba2\u6236\u7c3d\u7d04\u6578<\/strong>\uff1a\u6700\u7d42\u6210\u679c\u624d\u662f\u95dc\u9375\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%96%BC%E7%94%A2%E5%93%81%E9%96%8B%E7%99%BC%E5%9C%98%E9%9A%8A%EF%BC%9A\"><\/span>\u5c0d\u65bc\u7522\u54c1\u958b\u767c\u5718\u968a\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u5c08\u6848\u91cc\u7a0b\u7891\u9054\u6210\u7387<\/strong>\uff1a\u5728\u91cd\u8981\u968e\u6bb5\u80fd\u5426\u5982\u671f\u5b8c\u6210\u76ee\u6a19\u3002<\/li>\n<li><strong>\u7522\u54c1\u4e0a\u7dda\u6e96\u6642\u7387<\/strong>\uff1a\u80fd\u5426\u6309\u7167\u65e2\u5b9a\u8a08\u5283\u6e96\u6642\u4ea4\u4ed8\u7522\u54c1\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%96%BC%E5%AE%A2%E6%88%B6%E6%9C%8D%E5%8B%99%E9%83%A8%E9%96%80%EF%BC%9A\"><\/span>\u5c0d\u65bc\u5ba2\u6236\u670d\u52d9\u90e8\u9580\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u5ba2\u6236\u6eff\u610f\u5ea6\u8abf\u67e5\u7d50\u679c<\/strong>\uff1a\u80fd\u5920\u76f4\u63a5\u53cd\u6620\u670d\u52d9\u8cea\u91cf\u548c\u9867\u5ba2\u7684\u8a8d\u53ef\u5ea6\u3002<\/li>\n<li><strong>\u5ba2\u670d\u56de\u61c9\u6642\u9593<\/strong>\uff1a\u5728\u61c9\u5c0d\u554f\u984c\u7684\u6548\u7387\u4e0a\uff0c\u53ca\u6642\u89e3\u6c7a\u5ba2\u6236\u554f\u984c\u662f\u95dc\u9375\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_%E9%81%BF%E5%85%8D%E9%83%A8%E5%B1%ACKPI%E8%AE%8A%E6%88%90%E9%83%A8%E9%96%80KPI%E7%9A%84%E8%AA%A4%E5%8D%80\"><\/span>3. \u907f\u514d\u90e8\u5c6cKPI\u8b8a\u6210\u90e8\u9580KPI\u7684\u8aa4\u5340<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a2d\u5b9aKPI\u6642\uff0cPM\u61c9\u907f\u514d\u5c07\u90e8\u5c6c\u7684KPI\u8996\u70ba\u6574\u500b\u90e8\u9580\u7684KPI\uff0c\u56e0\u70ba\u90e8\u5c6c\u7684\u5de5\u4f5c\u7bc4\u570d\u548c\u80fd\u5920\u63a7\u5236\u7684\u56e0\u7d20\u4e26\u4e0d\u76f8\u540c\u3002\u9019\u6703\u9020\u6210\u4e0d\u5fc5\u8981\u7684\u58d3\u529b\u548c\u4e0d\u516c\u5e73\u7684\u7d50\u679c\u8a55\u4f30\u3002\u6bcf\u500b\u6210\u54e1\u90fd\u6709\u4ed6\u7684\u8cac\u4efb\u9818\u57df\uff0cKPI\u4e5f\u61c9\u8a72\u66f4\u6709\u91dd\u5c0d\u6027\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E8%B7%A8%E9%83%A8%E9%96%80%E6%BA%9D%E9%80%9A%E8%88%87%E5%8D%94%E4%BD%9C\"><\/span>4. \u8de8\u90e8\u9580\u6e9d\u901a\u8207\u5354\u4f5c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u96a8\u8457\u4f01\u696d\u898f\u6a21\u7684\u64f4\u5927\uff0c\u8de8\u90e8\u9580\u6e9d\u901a\u8b8a\u5f97\u6108\u52a0\u91cd\u8981\u3002PM\u5728\u8a2d\u5b9aKPI\u6642\uff0c\u4e5f\u8981\u6ce8\u610f\u5176\u8207\u5176\u4ed6\u90e8\u9580\u7684\u806f\u7d61\u3002\u4f8b\u5982\uff0c\u7522\u54c1\u7684\u6210\u529f\u4e0d\u50c5\u50c5\u53d6\u6c7a\u65bc\u958b\u767c\u5718\u968a\uff0c\u9084\u6d89\u53ca\u884c\u92b7\u548c\u5ba2\u6236\u670d\u52d9\uff0c\u9019\u4e9b\u6307\u6a19\u61c9\u7576\u80fd\u5920\u53cd\u6620\u51fa\u5718\u968a\u4e4b\u9593\u7684\u5354\u4f5c\u826f\u597d\u7a0b\u5ea6\u3002<\/p>\n<p>\u6709\u6548\u7684\u6e9d\u901a\u80fd\u529b\u4e5f\u662f\u4e00\u9805\u91cd\u8981\u7684KPI\uff0c\u7279\u5225\u662f\u5728\u5927\u578b\u5c08\u6848\u4e2d\uff0cPM\u5fc5\u9808\u80fd\u5920\u6e05\u6670\u5730\u50b3\u9054\u5c08\u6848\u7684\u9032\u5ea6\u3001\u6311\u6230\u548c\u9700\u6c42\uff0c\u4e26\u4e14\u80fd\u5920\u53ca\u6642\u7372\u53d6\u5176\u4ed6\u90e8\u9580\u7684\u8cc7\u6e90\u652f\u63f4\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E6%8C%81%E7%BA%8C%E8%AA%BF%E6%95%B4%E8%88%87%E6%94%B9%E9%80%B2\"><\/span>5. \u6301\u7e8c\u8abf\u6574\u8207\u6539\u9032<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6700\u5f8c\uff0c\u5373\u4f7f\u5728\u904b\u7528KPI\u8a55\u4f30\u7684\u904e\u7a0b\u4e2d\uff0c\u4e5f\u61c9\u8a72\u6ce8\u610f\u5230KPI\u4e26\u4e0d\u662f\u4e00\u6210\u4e0d\u8b8a\u7684\u3002\u5728\u5c08\u6848\u9032\u884c\u904e\u7a0b\u4e2d\uff0c\u53ef\u80fd\u6703\u56e0\u70ba\u5916\u90e8\u74b0\u5883\u7684\u8b8a\u5316\u800c\u9700\u8981\u8abf\u6574KPI\u3002\u56e0\u6b64\uff0cPM\u5fc5\u9808\u4fdd\u6301\u9748\u6d3b\u6027\uff0c\u5b9a\u671f\u6aa2\u8996\u548c\u8abf\u6574KPI\uff0c\u4ee5\u78ba\u4fdd\u5176\u59cb\u7d42\u7b26\u5408\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<p>\u7e3d\u7d50\u4f86\u8aaa\uff0cKPI\u7684\u8a2d\u8a08\u8207\u4f7f\u7528\uff0c\u4e26\u4e0d\u50c5\u50c5\u662f\u70ba\u4e86\u91cf\u5316\u7e3e\u6548\uff0c\u66f4\u662f\u8981\u5168\u65b9\u4f4d\u8003\u91cf\u5c08\u6848\u7684\u6700\u7d42\u6548\u679c\u548c\u5167\u90e8\u5354\u4f5c\u3002\u7576KPI\u80fd\u5920\u771f\u6b63\u53cd\u6620\u51fa\u5718\u968a\u7684\u5be6\u969b\u60c5\u6cc1\u4e26\u70ba\u6230\u7565\u5236\u5b9a\u63d0\u4f9b\u6709\u529b\u652f\u6490\u6642\uff0c\u4f01\u696d\u7684\u6574\u9ad4\u7e3e\u6548\u624d\u6703\u5f97\u4ee5\u63d0\u5347\u3002\u5728\u9019\u500b\u904e\u7a0b\u4e2d\uff0c\u6301\u7e8c\u5b78\u7fd2\u8207\u8abf\u6574\u662f\u95dc\u9375\uff0c\u5e0c\u671b\u9019\u4e9b\u7bc4\u4f8b\u80fd\u5e6b\u52a9\u5404\u4f4dPM\u66f4\u6709\u6548\u5730\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\"><\/span>\u5e38\u898b\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<p>\u4ec0\u9ebc\u662fKPI\uff1f\u70ba\u4ec0\u9ebc\u5b83\u5c0d\u65bc\u7522\u54c1\u7d93\u7406\uff08PM\uff09\u5982\u6b64\u91cd\u8981\uff1f<br \/>\nA\uff1aKPI\u6307\u7684\u662f\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff0c\u7528\u65bc\u8861\u91cf\u5718\u968a\u7684\u5de5\u4f5c\u7e3e\u6548\u3001\u5c08\u6848\u9054\u6210\u76ee\u6a19\u7684\u7a0b\u5ea6\u3002\u5c0d\u65bcPM\u4f86\u8aaa\uff0cKPI\u662f\u78ba\u4fdd\u5c08\u6848\u9806\u5229\u9032\u884c\u4e26\u9054\u6210\u5546\u696d\u76ee\u6a19\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n<\/li>\n<li>\n<p>\u4f7f\u7528SMART\u76ee\u6a19\u8a2d\u5b9a\u6cd5\u5728\u8a2d\u5b9aKPI\u6642\u6709\u4ec0\u9ebc\u597d\u8655\uff1f<br \/>\nA\uff1a\u4f7f\u7528SMART\u76ee\u6a19\u8a2d\u5b9a\u6cd5\u80fd\u5e6b\u52a9\u660e\u78ba\u76ee\u6a19\u3001\u8861\u91cf\u6210\u679c\u3001\u78ba\u4fdd\u9054\u6210\u76ee\u6a19\u53ef\u884c\u3001\u8207\u516c\u53f8\u76ee\u6a19\u9023\u7d50\u548c\u8a2d\u5b9a\u660e\u78ba\u7684\u6642\u9593\u6846\u67b6\uff0c\u8b93KPI\u66f4\u6709\u6548\u679c\u3002<\/p>\n<\/li>\n<li>\n<p>\u5c0d\u65bc\u884c\u92b7\u5718\u968a\u4f86\u8aaa\uff0c\u54ea\u4e9bKPI\u662f\u91cd\u8981\u7684\uff1f<br \/>\nA\uff1a\u884c\u92b7\u5718\u968a\u7684\u91cd\u8981KPI\u5305\u62ec\u6f5b\u5728\u5ba2\u6236\u7372\u53d6\u6578\u91cf\u548c\u8f49\u5316\u7387\uff0c\u9019\u80fd\u5920\u53cd\u6620\u884c\u92b7\u6d3b\u52d5\u7684\u5438\u5f15\u529b\u548c\u6295\u5165\u7684\u56de\u5831\u3002<\/p>\n<\/li>\n<li>\n<p>\u8de8\u90e8\u9580\u6e9d\u901a\u8207\u5354\u4f5c\u5728\u8a2d\u5b9aKPI\u6642\u70ba\u4f55\u91cd\u8981\uff1f<br \/>\nA\uff1a\u8de8\u90e8\u9580\u6e9d\u901a\u8207\u5354\u4f5c\u662f\u78ba\u4fddKPI\u80fd\u5920\u53cd\u6620\u5404\u90e8\u9580\u5354\u4f5c\u826f\u597d\u7684\u95dc\u9375\uff0c\u5c24\u5176\u5c0d\u65bc\u5927\u578b\u5c08\u6848\u800c\u8a00\uff0c\u8de8\u90e8\u9580\u7684\u806f\u7d61\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/p>\n<\/li>\n<li>\n<p>KPI\u61c9\u8a72\u662f\u56fa\u5b9a\u4e0d\u8b8a\u7684\u55ce\uff1f\u70ba\u4f55\u6301\u7e8c\u8abf\u6574\u8207\u6539\u9032KPI\u662f\u91cd\u8981\u7684\uff1f<br \/>\nA\uff1aKPI\u4e26\u4e0d\u662f\u4e00\u6210\u4e0d\u8b8a\u7684\uff0c\u9700\u8981\u6839\u64da\u5c08\u6848\u9032\u884c\u4e2d\u7684\u8b8a\u5316\u53ca\u6642\u8abf\u6574\u3002\u6301\u7e8c\u8abf\u6574\u8207\u6539\u9032KPI\u80fd\u78ba\u4fdd\u5176\u7b26\u5408\u5be6\u969b\u9700\u6c42\u548c\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<\/li>\n<li>\n<p>\u5982\u4f55\u907f\u514d\u8b93\u90e8\u5c6c\u7684KPI\u8b8a\u6210\u6574\u500b\u90e8\u9580\u7684KPI\uff1f<br \/>\nA\uff1aPM\u61c9\u78ba\u4fddKPI\u5177\u6709\u91dd\u5c0d\u6027\uff0c\u4e26\u907f\u514d\u628a\u90e8\u5c6c\u7684KPI\u8996\u70ba\u6574\u500b\u90e8\u9580\u7684KPI\uff0c\u4ee5\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u58d3\u529b\u548c\u4e0d\u516c\u5e73\u7684\u7d50\u679c\u8a55\u4f30\u3002<\/p>\n<\/li>\n<li>\n<p>\u7522\u54c1\u958b\u767c\u5718\u968a\u61c9\u8a72\u95dc\u6ce8\u54ea\u4e9b\u91cd\u8981\u7684KPI\uff1f<br \/>\nA\uff1a\u7522\u54c1\u958b\u767c\u5718\u968a\u61c9\u8a72\u95dc\u6ce8\u5c08\u6848\u91cc\u7a0b\u7891\u9054\u6210\u7387\u548c\u7522\u54c1\u4e0a\u7dda\u6e96\u6642\u7387\uff0c\u9019\u53cd\u6620\u4e86\u5718\u968a\u662f\u5426\u6309\u8a08\u5283\u9054\u6210\u76ee\u6a19\u548c\u5982\u671f\u4ea4\u4ed8\u7522\u54c1\u3002<\/p>\n<\/li>\n<li>\n<p>\u5728\u8a2d\u5b9aKPI\u6642\uff0c\u61c9\u8a72\u8003\u616e\u54ea\u4e9b\u65b9\u9762\u624d\u80fd\u771f\u6b63\u53cd\u6620\u5c08\u6848\u7684\u7e3e\u6548\uff1f<br \/>\nA\uff1a\u5728\u8a2d\u5b9aKPI\u6642\u61c9\u8a72\u8003\u616e\u5982\u4f55\u80fd\u5920\u53cd\u6620\u51fa\u5c08\u6848\u7684\u6574\u9ad4\u6548\u679c\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u6578\u91cf\uff0c\u9700\u8003\u91cf\u8cea\u91cf\u548c\u6210\u679c\u3002<\/p>\n<\/li>\n<li>\n<p>KPI\u5982\u4f55\u5e6b\u52a9\u5718\u968a\u9054\u6210\u5546\u696d\u76ee\u6a19\uff1f<br \/>\nA\uff1aKPI\u80fd\u5e6b\u52a9\u5718\u968a\u8861\u91cf\u7e3e\u6548\u3001\u78ba\u4fdd\u5c08\u6848\u9054\u6210\u76ee\u6a19\uff0c\u9032\u800c\u5354\u52a9\u5718\u968a\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<\/li>\n<li>\n<p>\u5982\u4f55\u8a2d\u8a08\u80fd\u6709\u6548\u53cd\u6620\u5718\u968a\u5be6\u969b\u60c5\u6cc1\u4e26\u63d0\u4f9b\u652f\u6490\u7684KPI\uff1f<br \/>\nA\uff1a\u8a2d\u8a08KPI\u6642\u61c9\u8a72\u5177\u9ad4\u660e\u78ba\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u8207\u516c\u53f8\u76ee\u6a19\u76f8\u95dc\u4e14\u6709\u6642\u9650\uff0c\u9019\u6a23\u7684KPI\u624d\u80fd\u6709\u6548\u53cd\u6620\u5718\u968a\u5be6\u969b\u60c5\u6cc1\u4e26\u70ba\u6230\u7565\u5236\u5b9a\u63d0\u4f9b\u652f\u6490\u3002<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u7576\u4eca\u5feb\u901f\u8b8a\u5316\u7684\u5546\u696d\u74b0\u5883\u4e2d\uff0c\u7522\u54c1\u7d93\u7406\uff08PM\uff09\u9762\u81e8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u6311\u6230\u3002\u5982\u4f55\u8861\u91cf\u5718\u968a\u7684\u5de5\u4f5c\u7e3e\u6548\uff0c\u4e26\u78ba\u4fdd\u5c08\u6848\u6309\u6642\u9054\u6210\u76ee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[3177,3176],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","tag-pm-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4f60\u7684KPI\u771f\u6b63\u53cd\u6620\u4e86\u4ec0\u9ebc\uff1fPM\u5fc5\u5099\u7684\u7bc4\u4f8b\u8207\u6307\u5357 - ChoozSEO\uff5c3C\u79d1\u6280\u7126\u9ede<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/choozseo.com\/blog\/media\/what-do-your-kpis-really-reflect-essential-examples-and-guides-for-pms\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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