{"id":658,"date":"2024-05-17T00:43:03","date_gmt":"2024-05-16T16:43:03","guid":{"rendered":"https:\/\/choozseo.com\/blog\/blog\/%e8%a1%8c%e9%8a%b7\/explore-google-keyword-search-tips-and-trends\/"},"modified":"2024-05-17T00:43:03","modified_gmt":"2024-05-16T16:43:03","slug":"explore-google-keyword-search-tips-and-trends","status":"publish","type":"post","link":"https:\/\/choozseo.com\/blog\/blog\/marketing\/explore-google-keyword-search-tips-and-trends\/","title":{"rendered":"\u63a2\u7d22Google\u95dc\u9375\u5b57\u641c\u5c0b\u7684\u6280\u5de7\u8207\u8da8\u52e2"},"content":{"rendered":"

\u5728\u7576\u4eca\u6578\u4f4d\u6642\u4ee3\uff0c\u638c\u63e1Google\u95dc\u9375\u5b57\u641c\u5c0b\u6280\u5de7\u5df2\u6210\u70ba\u4efb\u4f55\u4eba\u904b\u71df\u7dda\u4e0a\u696d\u52d9\u3001\u884c\u92b7\u7522\u54c1\u53ca\u670d\u52d9\u7684\u95dc\u9375\u6280\u80fd\u3002\u95dc\u9375\u5b57\u641c\u5c0b\u65e2\u662f\u77ad\u89e3\u5e02\u5834\u9700\u6c42\uff0c\u4e5f\u662f\u6700\u4f73\u5316\u7db2\u9801\u641c\u5c0b\u5f15\u64ce\u6392\u540d\uff08SEO\uff09\u7684\u57fa\u77f3\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0eGoogle\u641c\u5c0b\u8a2d\u5b9a\u3001\u95dc\u9375\u5b57\u641c\u5c0b\u6280\u5de7\u3001\u95dc\u9375\u5b57\u8a2d\u5b9a\u3001\u95dc\u9375\u5b57\u6392\u540d\u3001\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u53caGoogle\u641c\u5c0b\u8da8\u52e2\uff0c\u4e26\u4ecb\u7d39\u5982\u4f55\u900f\u904eGoogle Trends\u4f86\u63d0\u5347\u60a8\u7684\u6578\u4f4d\u7b56\u5283\u3002<\/p>\n

\u4e00\u3001Google\u641c\u5c0b\u8a2d\u5b9a\u53ca\u5176\u91cd\u8981\u6027<\/p>\n

\u9032\u884c\u4e00\u500b\u9ad8\u6548\u7684\u95dc\u9375\u5b57\u641c\u5c0b\uff0c\u9996\u5148\u9700\u8981\u660e\u78baGoogle\u641c\u5c0b\u8a2d\u5b9a\u7684\u91cd\u8981\u6027\u3002Google\u641c\u5c0b\u8a2d\u5b9a\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528\u8005\u7cbe\u78ba\u5b9a\u4f4d\u7279\u5b9a\u578b\u5225\u7684\u5167\u5bb9\uff0c\u904e\u6ffe\u7121\u95dc\u7d50\u679c\uff0c\u4e26\u63d0\u5347\u641c\u5c0b\u9ad4\u9a57\u3002<\/p>\n

\u5728\u641c\u5c0b\u8a2d\u5b9a\u4e2d\uff0c\u60a8\u53ef\u4ee5\u9078\u64c7\u8a9e\u8a00\u3001\u5730\u5340\u3001\u6642\u6bb5\u7b49\uff0c\u9019\u4e0d\u50c5\u6709\u52a9\u65bc\u500b\u4eba\u4f7f\u7528\u8005\u5c0b\u627e\u6240\u9700\u8cc7\u6599\uff0c\u4e5f\u53ef\u4ee5\u8b93\u884c\u92b7\u8005\u66f4\u7cbe\u6e96\u5730\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\u3002\u4f8b\u5982\uff0c\u9078\u64c7\u7279\u5b9a\u5730\u5340\u7684\u641c\u5c0b\u7bc4\u570d\uff0c\u53ef\u4ee5\u77ad\u89e3\u8a72\u5730\u5340\u7684\u641c\u5c0b\u884c\u70ba\uff0c\u91dd\u5c0d\u8a72\u76ee\u6a19\u5e02\u5834\u9032\u884c\u95dc\u9375\u5b57\u8a2d\u5b9a\u3002<\/p>\n

\u4e8c\u3001\u77ad\u89e3\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7684\u529f\u80fd\u53ca\u50f9\u503c<\/p>\n

\u91d0\u6e05\u300c\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u300d\u7684\u529f\u80fd\u548c\u50f9\u503c\uff0c\u5c0d\u6240\u6709\u60f3\u8981\u6700\u4f73\u5316SEO\u7684\u5f9e\u696d\u8005\u4f86\u8aaa\u90fd\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002\u6240\u8b02\u7684\u300c\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u300d\u662f\u6307\u5e73\u5747\u6bcf\u6708\u6709\u591a\u5c11\u6b21\u641c\u5c0b\u767c\u751f\u5728\u9019\u7d44\u95dc\u9375\u5b57\u4e0a\u3002\u9019\u4e00\u8cc7\u6599\u53ef\u76f4\u63a5\u53cd\u6620\u51fa\u8a72\u95dc\u9375\u5b57\u7684\u6d41\u884c\u7a0b\u5ea6\u548c\u6f5b\u5728\u5e02\u5834\u50f9\u503c\u3002<\/p>\n

\u4f8b\u5982\uff0c\u5982\u679c\u67d0\u500b\u6708\u7684\u300cGoogle\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u300d\u986f\u793a\u67d0\u95dc\u9375\u5b57\u6709\u4e00\u842c\u6b21\u7684\u641c\u5c0b\u91cf\uff0c\u90a3\u9ebc\u9019\u500b\u8cc7\u6599\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8a55\u4f30\u8a72\u95dc\u9375\u5b57\u662f\u5426\u503c\u5f97\u9032\u4e00\u6b65\u6295\u8cc7\u8207\u6700\u4f73\u5316\u3002<\/p>\n

\u4e09\u3001Google\u95dc\u9375\u5b57\u641c\u5c0b\u6280\u5de7<\/p>\n

1. \u5584\u7528\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/p>\n

\u4f7f\u7528Google\u7684\u300c\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u300d\uff0c\u53ef\u4ee5\u8b93\u60a8\u627e\u5230\u71b1\u9580\u7684\u95dc\u9375\u5b57\u53ca\u76f8\u95dc\u7247\u8a9e\u3002\u9019\u4e9b\u5de5\u5177\u4e0d\u50c5\u5e6b\u52a9\u60a8\u5206\u6790\u641c\u5c0b\u91cf\uff0c\u4e5f\u80fd\u5920\u63a8\u85a6\u9069\u5408\u60a8\u7522\u54c1\u6216\u670d\u52d9\u7684\u95dc\u9375\u5b57\u3002<\/p>\n

2. \u5229\u7528Google Advanced Search\u9ad8\u968e\u641c\u5c0b<\/p>\n

Google\u7684\u9ad8\u968e\u641c\u5c0b\u529f\u80fd\u53ef\u4ee5\u9032\u4e00\u6b65\u904e\u6ffe\u7d50\u679c\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u6307\u5b9a\u95dc\u9375\u5b57\u5fc5\u9808\u51fa\u73fe\u5728\u6a19\u984c\u3001URL\u6216\u6307\u5b9a\u7db2\u57df\u5167\uff0c\u4f7f\u641c\u5c0b\u7d50\u679c\u66f4\u7cbe\u78ba\u3002<\/p>\n

\u56db\u3001Google\u95dc\u9375\u5b57\u8a2d\u5b9a\u53ca\u5176\u7b56\u7565<\/p>\n

\u8a2d\u5b9a\u95dc\u9375\u5b57\u662f\u95dc\u9375\u5b57\u641c\u5c0b\u4e2d\u7684\u53e6\u4e00\u91cd\u8981\u90e8\u5206\u3002\u5728Google Ads\u4e2d\u8a2d\u5b9a\u95dc\u9375\u5b57\u6642\uff0c\u60a8\u9700\u8981\u8003\u616e\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n

1. \u7cbe\u9078\u4e3b\u8981\u95dc\u9375\u5b57\u548c\u9577\u5c3e\u95dc\u9375\u5b57<\/p>\n

\u4e3b\u8981\u95dc\u9375\u5b57\u662f\u641c\u5c0b\u91cf\u9ad8\u4e14\u7af6\u722d\u6fc0\u70c8\u7684\u5b57\u8a5e\uff0c\u800c\u9577\u5c3e\u95dc\u9375\u5b57\u5247\u662f\u8f03\u70ba\u5177\u9ad4\u4e14\u641c\u5c0b\u91cf\u76f8\u5c0d\u8f03\u4f4e\u7684\u7247\u8a9e\u3002\u6210\u529f\u7684\u95dc\u9375\u5b57\u7b56\u7565\u61c9\u8a72\u6db5\u84cb\u9019\u5169\u985e\u95dc\u9375\u5b57\uff0c\u4ee5\u9054\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n

2. \u8a2d\u5b9a\u5426\u5b9a\u95dc\u9375\u5b57<\/p>\n

\u5728\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u5426\u5b9a\u95dc\u9375\u5b57\u53ef\u4ee5\u5e6b\u52a9\u60a8\u6392\u9664\u90a3\u4e9b\u8207\u60a8\u7684\u696d\u52d9\u4e0d\u76f8\u95dc\u7684\u641c\u5c0b\uff0c\u4f7f\u60a8\u7684\u5ee3\u544a\u66f4\u7cbe\u78ba\u5730\u89f8\u53ca\u5230\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n

\u4e94\u3001Google\u95dc\u9375\u5b57\u6392\u540d\u8207\u63d0\u5347\u6280\u5de7<\/p>\n

\u77ad\u89e3\u5982\u4f55\u63d0\u5347Google\u95dc\u9375\u5b57\u6392\u540d\uff0c\u5c0d\u65bc\u63d0\u9ad8\u7db2\u7ad9\u66dd\u5149\u7387\u81f3\u95dc\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u6709\u6548\u7684\u65b9\u6cd5\uff1a<\/p>\n

1. \u9ad8\u8cea\u91cf\u7684\u5167\u5bb9<\/p>\n

\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u5167\u5bb9\u5177\u5099\u9ad8\u8cea\u91cf\u8207\u9ad8\u76f8\u95dc\u6027\u3002\u4e0d\u50c5\u8981\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\uff0c\u9084\u9700\u9075\u5b88Google\u7684EEAT\uff08\u5c08\u5bb6\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u3001\u53ef\u4fe1\u8cf4\u6027\uff09\u539f\u5247\u3002<\/p>\n

2. \u7db2\u9801\u7d50\u69cb\u548c\u5167\u90e8\u9023\u7d50<\/p>\n

\u6700\u4f73\u5316\u60a8\u7684\u7db2\u9801\u7d50\u69cb\u548c\u5167\u90e8\u9023\u7d50\uff0c\u9019\u53ef\u4ee5\u5e6b\u52a9Google\u722c\u87f2\u66f4\u597d\u5730\u7406\u89e3\u548c\u7d22\u5f15\u60a8\u7684\u7db2\u7ad9\u3002\u4e00\u500b\u6e05\u6670\u7684\u7db2\u9801\u7d50\u69cb\u53ef\u4ee5\u63d0\u9ad8\u4f7f\u7528\u8005\u9ad4\u9a57\u548c\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002<\/p>\n

\u516d\u3001Google Trends\u53ca\u641c\u5c0b\u8da8\u52e2\u5206\u6790<\/p>\n

Google Trends\u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u63d0\u4f9b\u4e86\u95dc\u9375\u5b57\u641c\u5c0b\u8da8\u52e2\u7684\u8996\u89ba\u5316\u5206\u6790\uff0c\u5e6b\u52a9\u60a8\u77ad\u89e3\u7279\u5b9a\u95dc\u9375\u5b57\u7684\u8b8a\u5316\u8da8\u52e2\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528Google Trends\u4f86\uff1a<\/p>\n

1. \u63a2\u7d22\u71b1\u9580\u95dc\u9375\u5b57<\/p>\n

\u900f\u904eGoogle Trends\uff0c\u60a8\u53ef\u4ee5\u6aa2\u8996\u7576\u524d\u6700\u71b1\u9580\u7684\u95dc\u9375\u5b57\u548c\u71b1\u9580\u4e8b\u4ef6\uff0c\u5f9e\u800c\u5e6b\u52a9\u60a8\u6c7a\u5b9a\u61c9\u8a72\u95dc\u6ce8\u54ea\u4e9b\u95dc\u9375\u5b57\u3002<\/p>\n

2. \u6bd4\u8f03\u95dc\u9375\u5b57<\/p>\n

Google Trends\u5141\u8a31\u60a8\u6bd4\u8f03\u591a\u500b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u8da8\u52e2\uff0c\u9019\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u597d\u5730\u7406\u89e3\u54ea\u4e9b\u95dc\u9375\u5b57\u5177\u5099\u66f4\u9ad8\u7684\u641c\u5c0b\u91cf\u53ca\u6f5b\u5728\u50f9\u503c\u3002<\/p>\n

\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u60a8\u7d93\u71df\u7684\u662f\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\uff0c\u53ef\u4ee5\u900f\u904e\u5206\u6790\u300c\u9ed1\u8272\u661f\u671f\u4e94\u300d\u3001\u300c\u7db2\u8def\u661f\u671f\u4e00\u300d\u7b49\u4fc3\u92b7\u8a5e\u5f59\u7684\u641c\u5c0b\u8da8\u52e2\uff0c\u505a\u51fa\u6700\u4f73\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n

\u7d50\u8ad6<\/p>\n

\u900f\u904e\u7406\u89e3Google\u95dc\u9375\u5b57\u641c\u5c0b\u6280\u5de7\u3001\u8a2d\u5b9a\u7b56\u7565\u4ee5\u53ca\u4f7f\u7528Google Trends\u9032\u884c\u641c\u5c0b\u8da8\u52e2\u5206\u6790\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u6d1e\u5bdf\u5e02\u5834\u9700\u6c42\uff0c\u63d0\u5347SEO\u6548\u679c\u3002\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7684\u8cc7\u6599\u5206\u6790\u4e0d\u50c5\u63d0\u4f9b\u4e86\u5177\u9ad4\u7684\u5e02\u5834\u6307\u5f15\uff0c\u540c\u6642\u4e5f\u662f\u5224\u65b7\u672a\u4f86\u8da8\u52e2\u7684\u91cd\u8981\u4f9d\u64da\u3002\u7e3d\u7d50\u4f86\u8aaa\uff0c\u638c\u63e1\u9019\u4e9b\u5de5\u5177\u548c\u6280\u5de7\uff0c\u5c0d\u65bc\u4efb\u4f55\u5e0c\u671b\u5728\u6578\u4f4d\u884c\u92b7\u9818\u57df\u53d6\u5f97\u6210\u529f\u7684\u4eba\u58eb\u4f86\u8aaa\u90fd\u662f\u5fc5\u5099\u7684\u6280\u80fd\u3002\u64c1\u62b1\u9019\u4e9b\u79d1\u6280\u548c\u8cc7\u6599\uff0c\u53ef\u4ee5\u8b93\u60a8\u7684\u6578\u4f4d\u71df\u92b7\u7b56\u7565\u66f4\u52a0\u7cbe\u78ba\u3001\u66f4\u6709\u6548\u7387\uff0c\u6700\u7d42\u5be6\u73fe\u696d\u52d9\u589e\u9577\u3002<\/p>\n

\u5e38\u898b\u554f\u984c<\/p>\n

1. Google\u641c\u5c0b\u8a2d\u5b9a\u5c0d\u65bc\u95dc\u9375\u5b57\u641c\u5c0b\u7684\u91cd\u8981\u6027\u662f\u4ec0\u9ebc\uff1f
\n- Google\u641c\u5c0b\u8a2d\u5b9a\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528\u8005\u7cbe\u78ba\u5b9a\u4f4d\u7279\u5b9a\u578b\u5225\u7684\u5167\u5bb9\uff0c\u904e\u6ffe\u7121\u95dc\u7d50\u679c\uff0c\u4e26\u63d0\u5347\u641c\u5c0b\u9ad4\u9a57\u3002<\/p>\n

2. \u4ec0\u9ebc\u662f\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff1f\u5b83\u5c0dSEO\u6709\u4f55\u5f71\u97ff\uff1f
\n- \u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u662f\u5e73\u5747\u6bcf\u6708\u7279\u5b9a\u95dc\u9375\u5b57\u88ab\u641c\u5c0b\u7684\u6b21\u6578\u3002\u9019\u8cc7\u6599\u53ef\u4ee5\u5e6b\u52a9\u8a55\u4f30\u95dc\u9375\u5b57\u7684\u6d41\u884c\u7a0b\u5ea6\u548c\u5e02\u5834\u50f9\u503c\uff0c\u5c0d\u65bcSEO\u6700\u4f73\u5316\u975e\u5e38\u91cd\u8981\u3002<\/p>\n

3. Google\u95dc\u9375\u5b57\u641c\u5c0b\u6280\u5de7\u4e2d\uff0c\u5982\u4f55\u5584\u7528\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\uff1f
\n- \u4f7f\u7528Google\u7684\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u53ef\u4ee5\u627e\u5230\u71b1\u9580\u7684\u95dc\u9375\u5b57\u53ca\u76f8\u95dc\u7247\u8a9e\uff0c\u5206\u6790\u641c\u5c0b\u91cf\u4e26\u63a8\u85a6\u9069\u5408\u7522\u54c1\u6216\u670d\u52d9\u7684\u95dc\u9375\u5b57\u3002<\/p>\n

4. Google\u95dc\u9375\u5b57\u8a2d\u5b9a\u4e2d\uff0c\u70ba\u4ec0\u9ebc\u8a2d\u5b9a\u5426\u5b9a\u95dc\u9375\u5b57\u662f\u91cd\u8981\u7684\uff1f
\n- \u8a2d\u5b9a\u5426\u5b9a\u95dc\u9375\u5b57\u53ef\u4ee5\u6392\u9664\u8207\u696d\u52d9\u7121\u95dc\u7684\u641c\u5c0b\uff0c\u4f7f\u5ee3\u544a\u66f4\u7cbe\u78ba\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n

5. \u5982\u4f55\u63d0\u5347Google\u95dc\u9375\u5b57\u6392\u540d\uff1f
\n- \u63d0\u5347Google\u95dc\u9375\u5b57\u6392\u540d\u7684\u65b9\u6cd5\u5305\u62ec\u63d0\u4f9b\u9ad8\u8cea\u91cf\u5167\u5bb9\u3001\u6700\u4f73\u5316\u7db2\u9801\u7d50\u69cb\u548c\u5167\u90e8\u9023\u7d50\uff0c\u9075\u5b88Google\u7684EEAT\u539f\u5247\u7b49\u3002<\/p>\n

6. Google Trends\u7684\u529f\u80fd\u662f\uff1f
\n- Google Trends\u63d0\u4f9b\u95dc\u9375\u5b57\u641c\u5c0b\u8da8\u52e2\u5206\u6790\uff0c\u53ef\u63a2\u7d22\u71b1\u9580\u95dc\u9375\u5b57\u3001\u6bd4\u8f03\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7b49\uff0c\u5e6b\u52a9\u77ad\u89e3\u5e02\u5834\u8da8\u52e2\u3002<\/p>\n

7. \u5982\u4f55\u6bd4\u8f03\u591a\u500b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u8da8\u52e2\uff1f
\n- \u53ef\u4ee5\u4f7f\u7528Google Trends\u4f86\u6bd4\u8f03\u591a\u500b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u8da8\u52e2\uff0c\u9032\u4e00\u6b65\u77ad\u89e3\u54ea\u4e9b\u95dc\u9375\u5b57\u5177\u5099\u66f4\u9ad8\u7684\u641c\u5c0b\u91cf\u548c\u6f5b\u5728\u50f9\u503c\u3002<\/p>\n

8. \u4ec0\u9ebc\u662f\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff1f
\n- \u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u662f\u6307\u5e73\u5747\u6bcf\u6708\u7279\u5b9a\u95dc\u9375\u5b57\u88ab\u641c\u5c0b\u7684\u6b21\u6578\u3002<\/p>\n

9. \u95dc\u9375\u5b57\u8a2d\u5b9a\u4e2d\u61c9\u8a72\u5305\u542b\u54ea\u4e9b\u8981\u7d20\uff1f
\n- \u5728\u8a2d\u5b9a\u95dc\u9375\u5b57\u6642\u61c9\u8a72\u7cbe\u9078\u4e3b\u8981\u95dc\u9375\u5b57\u548c\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u4ee5\u53ca\u8a2d\u5b9a\u5426\u5b9a\u95dc\u9375\u5b57\u3002<\/p>\n

10. Google Trends\u5982\u4f55\u5e6b\u52a9\u5206\u6790\u641c\u5c0b\u8da8\u52e2\uff1f
\n- Google Trends\u63d0\u4f9b\u4e86\u8996\u89ba\u5316\u5206\u6790\u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u77ad\u89e3\u7279\u5b9a\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u8da8\u52e2\uff0c\u63a2\u7d22\u71b1\u9580\u95dc\u9375\u5b57\u53ca\u6bd4\u8f03\u591a\u500b\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u8da8\u52e2\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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