{"id":660,"date":"2024-05-17T00:53:54","date_gmt":"2024-05-16T16:53:54","guid":{"rendered":"https:\/\/choozseo.com\/blog\/blog\/%e8%a1%8c%e9%8a%b7\/the-gold-in-modern-digital-marketing-the-importance-of-keyword-search-volume-and-analysis-of-its-application\/"},"modified":"2024-05-17T00:53:54","modified_gmt":"2024-05-16T16:53:54","slug":"the-gold-in-modern-digital-marketing-the-importance-of-keyword-search-volume-and-analysis-of-its-application","status":"publish","type":"post","link":"https:\/\/choozseo.com\/blog\/blog\/marketing\/the-gold-in-modern-digital-marketing-the-importance-of-keyword-search-volume-and-analysis-of-its-application\/","title":{"rendered":"\u73fe\u4ee3\u6578\u4f4d\u71df\u92b7\u4e2d\u7684\u9ec3\u91d1\u2014\u2014\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7684\u91cd\u8981\u6027\u53ca\u5176\u61c9\u7528\u89e3\u6790"},"content":{"rendered":"

\u96a8\u8457\u6578\u4f4d\u6642\u4ee3\u7684\u4e0d\u65b7\u9032\u5316\uff0c\u7db2\u8def\u884c\u92b7\u4e0d\u518d\u50c5\u50c5\u662f\u9078\u64c7\u597d\u7684\u5167\u5bb9\uff0c\u800c\u662f\u5982\u4f55\u8b93\u5167\u5bb9\u88ab\u66f4\u591a\u4eba\u767c\u73fe\u3002\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff08Keyword search volume\uff09\u4fbf\u6210\u70ba\u9019\u5176\u4e2d\u7684\u6838\u5fc3\u6307\u6a19\u4e4b\u4e00\u3002\u5728\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\uff08SEO\uff09\u548c\u95dc\u9375\u5b57\u5ee3\u544a\u9818\u57df\u4e2d\uff0c\u5982\u4f55\u6709\u6548\u5229\u7528\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u4f86\u63d0\u5347\u7db2\u9801\u7684\u66dd\u5149\u7387\uff0c\u662f\u6bcf\u4e00\u4f4d\u7db2\u8def\u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u638c\u63e1\u7684\u6280\u5de7\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7684\u610f\u7fa9\u3001\u5982\u4f55\u67e5\u8a62\u4ee5\u53ca\u5e38\u898b\u5de5\u5177\u7684\u4f7f\u7528\uff0c\u4e26\u63d0\u4f9b\u5be6\u7528\u7684\u7b56\u7565\u4ee5\u63d0\u5347\u7db2\u9801\u5728Google\u641c\u5c0b\u4e2d\u7684\u53ef\u898b\u5ea6\u3002<\/p>\n

\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7684\u57fa\u790e\u6982\u5ff5<\/p>\n

\u6240\u8b02\u7684\u300c\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u300d\uff0c\u6307\u7684\u662f\u5728\u7279\u5b9a\u6642\u9593\u7bc4\u570d\u5167\uff08\u901a\u5e38\u662f\u4e00\u500b\u6708\uff09\u67d0\u500b\u95dc\u9375\u5b57\u88ab\u641c\u5c0b\u7684\u6b21\u6578\u7684\u5e73\u5747\u503c\u3002\u9019\u4e00\u6307\u6a19\u986f\u793a\u4e86\u67d0\u500b\u7279\u5b9a\u95dc\u9375\u5b57\u7684\u53d7\u6b61\u8fce\u7a0b\u5ea6\uff0c\u5e6b\u52a9\u6211\u5011\u77ad\u89e3\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u884c\u70ba\u8207\u9700\u6c42\u3002<\/p>\n

\u67e5\u8a62\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u7684\u7406\u7531<\/p>\n

\u9ad8\u6548\u7684\u95dc\u9375\u5b57\u7b56\u7565\u80fd\u5920\u76f4\u63a5\u5f71\u97ff\u7db2\u7ad9\u7684\u8a2a\u554f\u91cf\u548c\u8f49\u5316\u7387\u3002\u82e5\u4f60\u64b0\u5beb\u7684\u6587\u7ae0\u4f7f\u7528\u4e86\u7121\u4eba\u641c\u5c0b\u7684\u95dc\u9375\u5b57\uff0c\u5373\u4f7f\u5167\u5bb9\u518d\u597d\uff0c\u4e5f\u96e3\u4ee5\u7372\u5f97\u61c9\u6709\u7684\u66dd\u5149\u3002\u56e0\u6b64\uff0c\u67e5\u8a62\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u548c\u96e3\u5ea6\u662f\u6bcf\u500b\u5167\u5bb9\u5275\u4f5c\u8005\u548c\u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u9032\u884c\u7684\u5de5\u4f5c\u3002<\/p>\n

\u5e38\u898b\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u67e5\u8a62\u5de5\u5177<\/p>\n

1. Google \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\uff08Google Keyword Planner\uff09<\/p>\n

Google \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\uff08Google Keyword Planner\uff09\u662f\u6700\u719f\u6089\u4e5f\u662f\u6700\u5e38\u7528\u7684\u4e00\u6b3e\u5de5\u5177\u3002\u5b83\u53ef\u4ee5\u8b93\u4f60\u77ad\u89e3\u4e0d\u540c\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u3001\u7af6\u722d\u7a0b\u5ea6\uff0c\u9084\u80fd\u63d0\u4f9b\u4f60\u9032\u884c\u5ee3\u544a\u6295\u653e\u7684\u53c3\u8003\u50f9\u683c\u3002\u4ee5\u4e0b\u662f\u57fa\u672c\u4f7f\u7528\u6b65\u9a5f\uff1a<\/p>\n

1. \u9032\u5165Google Ads\u9996\u9801: \u767b\u5165\u5f8c\u9078\u64c7\u300c\u5de5\u5177\u300d\uff3c\u300c\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u300d\u3002
\n2. \u8f38\u5165\u95dc\u9375\u5b57: \u5728\u64cd\u4f5c\u4ecb\u9762\u4e2d\u8f38\u5165\u4f60\u60f3\u67e5\u8a62\u7684\u95dc\u9375\u5b57\u3002
\n3. \u6aa2\u8996\u7d50\u679c: \u5de5\u5177\u6703\u8fd4\u56de\u8a72\u95dc\u9375\u5b57\u7684\u6708\u5747\u641c\u5c0b\u91cf\u3001\u7af6\u722d\u7a0b\u5ea6\u53ca\u5efa\u8b70\u51fa\u50f9\u7b49\u8cc7\u8a0a\u3002<\/p>\n

2. Ahrefs<\/p>\n

Ahrefs \u662f\u4e00\u500b\u529f\u80fd\u5f37\u5927\u7684SEO\u5de5\u5177\uff0c\u4e0d\u50c5\u53ef\u4ee5\u67e5\u8a62\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff0c\u9084\u80fd\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\u6d41\u91cf\u3001\u641c\u5c0b\u8da8\u52e2\u53ca\u71b1\u9580\u5167\u5bb9\u3002\u5b83\u63d0\u4f9b\u8a73\u7d30\u7684\u8cc7\u6599\u5305\u544a\uff0c\u662f\u5c08\u696dSEO\u4eba\u54e1\u7684\u5fc5\u5099\u5de5\u5177\u4e4b\u4e00\u3002<\/p>\n

3. Ubersuggest<\/p>\n

Ubersuggest \u63d0\u4f9b\u7684\u670d\u52d9\u4e5f\u975e\u5e38\u5168\u9762\uff0c\u80fd\u67e5\u8a62\u95dc\u9375\u5b57\u3001\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u3001\u5ee3\u544a\u7b49\u5728Google\u7684SEO\u96e3\u5ea6\uff0c\u80fd\u5feb\u901f\u627e\u5230\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\u6700\u9ad8\u8a2a\u554f\u91cf\uff0c\u8207\u696d\u754c\u7684\u76f8\u95dc\u71b1\u9580\u4e3b\u984c\/\u5167\u5bb9\u3002<\/p>\n

4. Google Trends<\/p>\n

Google Trends \u662f\u7531Google\u63d0\u4f9b\u7684\u514d\u8cbb\u641c\u5c0b\u8da8\u52e2\u89c0\u6e2c\u5de5\u5177\uff0c\u900f\u904e\u8996\u89ba\u5316\u7684\u5716\u8868\u8207\u591a\u500b\u95dc\u9375\u5b57\u6bd4\u8f03\u529f\u80fd\uff0c\u80fd\u5e6b\u52a9\u4f7f\u7528\u8005\u5224\u65b7\u8da8\u52e2\u8207\u9032\u884c\u8a73\u7d30\u7684\u95dc\u9375\u5b57\u7814\u7a76\u3002\u4e0d\u50c5\u80fd\u67e5\u8a62\u7576\u524d\u71b1\u9580\u7684\u641c\u5c0b\u5b57\u8a5e\uff0c\u9084\u80fd\u56de\u9867\u6b77\u53f2\u8cc7\u6599\uff0c\u662f\u5206\u6790\u5e02\u5834\u8da8\u52e2\u7684\u5229\u5668\u3002<\/p>\n

\u4f7f\u7528\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u9032\u884cSEO\u6700\u4f73\u5316<\/p>\n

\u77ad\u89e3\u4e86\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u5f8c\uff0c\u5982\u4f55\u5c07\u9019\u4e9b\u8cc7\u6599\u61c9\u7528\u65bcSEO\u7b56\u7565\u4e2d\u5462\uff1f<\/p>\n

1. \u9078\u64c7\u6709\u6548\u7684\u95dc\u9375\u5b57<\/p>\n

\u9996\u5148\uff0c\u9078\u64c7\u90a3\u4e9b\u5177\u6709\u8f03\u9ad8\u641c\u5c0b\u91cf\u4e14\u7af6\u722d\u7a0b\u5ea6\u9069\u4e2d\u7684\u95dc\u9375\u5b57\u3002\u8f03\u9ad8\u7684\u641c\u5c0b\u91cf\u610f\u5473\u8457\u6709\u4eba\u5728\u5c0b\u627e\u9019\u500b\u5167\u5bb9\uff0c\u800c\u9069\u4e2d\u7684\u7af6\u722d\u7a0b\u5ea6\u5247\u4ee3\u8868\u4f60\u6709\u6a5f\u6703\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n

2. \u5167\u5bb9\u6700\u4f73\u5316<\/p>\n

\u5728\u64b0\u5beb\u6587\u7ae0\u6642\uff0c\u5c07\u95dc\u9375\u95dc\u9375\u5b57\u81ea\u7136\u5730\u878d\u5165\u5230\u6a19\u984c\u3001\u526f\u6a19\u984c\u548c\u6bb5\u843d\u4e2d\uff0c\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\uff0c\u9084\u80fd\u63d0\u9ad8\u8b80\u8005\u7684\u95b1\u8b80\u9ad4\u9a57\u3002<\/p>\n

3. \u6301\u7e8c\u8ffd\u8e64\u8207\u5206\u6790<\/p>\n

\u5229\u7528\u95dc\u9375\u5b57\u5206\u6790\u5de5\u5177\u6301\u7e8c\u8ffd\u8e64\u4f60\u7684\u7db2\u7ad9\u6d41\u91cf\u548c\u95dc\u9375\u5b57\u6392\u540d\u8b8a\u5316\uff0c\u9019\u80fd\u5e6b\u52a9\u4f60\u53ca\u6642\u5fae\u8abf\u4f60\u7684SEO\u7b56\u7565\uff0c\u4ee5\u9069\u61c9\u5e02\u5834\u8b8a\u5316\u3002<\/p>\n

\u900f\u904eGoogle\u95dc\u9375\u5b57\u8a2d\u5b9a\u63d0\u5347\u5ee3\u544a\u6548\u679c<\/p>\n

\u82e5\u4f60\u5728\u9032\u884cGoogle Ads\u5ee3\u544a\u6295\u653e\uff0c\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u540c\u6a23\u91cd\u8981\u3002\u6839\u64da\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u63d0\u4f9b\u7684\u641c\u5c0b\u91cf\u8cc7\u6599\u548c\u7af6\u722d\u7a0b\u5ea6\uff0c\u8a2d\u5b9a\u9069\u7576\u7684\u51fa\u50f9\uff0c\u80fd\u6709\u6548\u63d0\u5347\u5ee3\u544a\u7684\u5c55\u73fe\u6a5f\u6703\u548c\u9ede\u9078\u7387\u3002<\/p>\n

\u4f8b\u9805\u64cd\u4f5c\uff1a\u641c\u5c0b\u91cf\u8a2d\u5b9a\u8207\u7af6\u50f9\u7b56\u7565<\/p>\n

\u5047\u8a2d\u4f60\u7d93\u71df\u7684\u662f\u4e00\u5bb6\u6d17\u9aee\u7cbe\u54c1\u724c\uff0c\u5c08\u9580\u91dd\u5c0d\u5bb9\u6613\u982d\u76ae\u7662\u7684\u554f\u984c\u3002\u900f\u904eGoogle \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u627e\u5230\u4e00\u4e9b\u641c\u5c0b\u91cf\u8f03\u9ad8\u4e14\u7af6\u722d\u9069\u4e2d\u7684\u95dc\u9375\u5b57\u5982\u300c\u982d\u76ae\u7662\u6d17\u9aee\u7cbe\u300d\u3001\u300c\u53bb\u5c51\u6d17\u9aee\u7cbe\u63a8\u85a6\u300d\u7b49\u3002\u5229\u7528\u9019\u4e9b\u95dc\u9375\u5b57\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u80fd\u7784\u6e96\u6709\u7279\u5b9a\u9700\u6c42\u7684\u53d7\u773e\uff0c\u63d0\u5347\u5ee3\u544a\u6548\u679c\u3002<\/p>\n

\u77ad\u89e3\u641c\u5c0b\u8da8\u52e2\uff1a\u8de8\u5e74\u5ea6\u5206\u6790<\/p>\n

Google Trends \u8b93\u4f60\u53ef\u4ee5\u6aa2\u8996\u7279\u5b9a\u95dc\u9375\u5b57\u5728\u4e0d\u540c\u6642\u9593\u6bb5\u7684\u641c\u5c0b\u71b1\u5ea6\u3002\u9019\u6709\u52a9\u65bc\u4f60\u9810\u6e2c\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u4e26\u63d0\u524d\u898f\u5283\u4f60\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u4f8b\u5982\uff0c\u5e74\u672b\u7684\u8cfc\u7269\u7bc0\u6176\u6703\u6709\u8af8\u591a\u71b1\u9580\u95dc\u9375\u5b57\uff0c\u63d0\u524d\u77ad\u89e3\u9019\u4e9b\u8da8\u52e2\uff0c\u80fd\u8b93\u4f60\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u4f54\u5f97\u5148\u6a5f\u3002<\/p>\n

\u7d50\u8ad6<\/p>\n

\u5728\u73fe\u4ee3\u6578\u5b57\u884c\u92b7\u4e2d\uff0c\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u6307\u6a19\u3002\u85c9\u52a9Google\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u3001Ahrefs\u3001Ubersuggest\u53caGoogle Trends\u7b49\u95dc\u9375\u5b57\u5206\u6790\u5de5\u5177\uff0c\u4e0d\u50c5\u53ef\u4ee5\u5e6b\u52a9\u4f60\u627e\u5230\u6700\u6709\u6548\u7684\u95dc\u9375\u5b57\uff0c\u66f4\u80fd\u8b93\u4f60\u5728SEO\u548c\u5ee3\u544a\u6295\u653e\u4e2d\u4f54\u64da\u6709\u5229\u4f4d\u7f6e\u3002\u900f\u904e\u5408\u7406\u7684\u95dc\u9375\u5b57\u9078\u64c7\u548c\u6700\u4f73\u5316\uff0c\u6301\u7e8c\u8ffd\u8e64\u8207\u5206\u6790\uff0c\u4e0d\u65b7\u8abf\u6574\u4f60\u7684\u884c\u92b7\u7b56\u7565\uff0c\u4f60\u5c07\u80fd\u5920\u6709\u6548\u63d0\u5347\u7db2\u7ad9\u7684\u8a2a\u554f\u91cf\u548c\u8f49\u5316\u7387\uff0c\u9054\u5230\u6700\u4f73\u7684\u71df\u92b7\u6548\u679c\u3002<\/p>\n

\u7121\u8ad6\u662f\u5c08\u696d\u7684SEO\u4eba\u54e1\u9084\u662f\u525b\u958b\u59cb\u5b78\u7fd2\u7db2\u8def\u884c\u92b7\u7684\u65b0\u624b\uff0c\u638c\u63e1\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u5206\u6790\u7684\u6280\u5de7\uff0c\u7406\u89e3\u641c\u5c0b\u5f15\u64ce\u904b\u4f5c\u7684\u539f\u7406\uff0c\u90fd\u662f\u63d0\u5347\u8cc7\u6599\u8868\u73fe\u7684\u91cd\u8981\u6b65\u9a5f\u3002\u5e0c\u671b\u672c\u6587\u80fd\u70ba\u4f60\u5e36\u4f86\u5bf6\u8cb4\u7684\u53c3\u8003\uff0c\u52a9\u4f60\u5728\u696d\u52d9\u4e0a\u53d6\u5f97\u66f4\u591a\u6210\u5c31\u3002<\/p>\n

\u5e38\u898b\u554f\u984c<\/p>\n

1. \u4ec0\u9ebc\u662f\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff1f
\n - \u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u6307\u7684\u662f\u7279\u5b9a\u95dc\u9375\u5b57\u5728\u4e00\u6bb5\u6642\u9593\u5167\u88ab\u641c\u5c0b\u7684\u5e73\u5747\u6b21\u6578\u3002<\/p>\n

2. \u70ba\u4ec0\u9ebc\u67e5\u8a62\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\u91cd\u8981\uff1f
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\n - \u80fd\u5e6b\u52a9\u9810\u6e2c\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u63d0\u524d\u898f\u5283\u884c\u92b7\u6d3b\u52d5\uff0c\u4f54\u5f97\u5148\u6a5f\u3002<\/p>\n

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\n - \u53ef\u4ee5\u6aa2\u8996\u4e0d\u540c\u6642\u9593\u6bb5\u5167\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u71b1\u5ea6\uff0c\u5e6b\u52a9\u9810\u6e2c\u5e02\u5834\u8da8\u52e2\u3002<\/p>\n

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